Brand
Our brand reflects who we are and how we want our users to feel when they use our products. It’s the unique combination of our mission and values, and principles that drive our promise to unleash the potential of every team.

Mission

Our mission is to innovate for customers and employees with care.

How do we apply the mission?

Everything we do as a company should in some way further our mission. Ask yourself the following questions during your process to assess if your action is mission-driven.

  • Does your action care for the employee or customer in the way that they require and request?
  • How might your solution acknowledge the various stakeholders and properly calculate the best benefit for all?
  • How can your solution be better than the solutions that have come before?

Voice and tone

Our personality describes the tone we use for external communications. It should be expressed as an embodiment of our values.

Warm but not Flirty

Our clients' often feel unsafe around new people in their home. Reassure, console, empathize, but understand that you are still there as a professional. Maintain proper boundaries.

Sophisticated but not Snobbish

There will be many right answers to the problems in the home service industry, and we will be discerning and exacting. But, never forget that value and down-to-earth solutions are equally valid.

Educated but not Arrogant

Own your intelligence and expertise as what makes you valuable, don't play dumb, but never assume superiority.

Funny but not Goofy

We can be joke around and be serious about our work at the same time. But, that said, we are not clowns. Take yourself seriously and others will follow.

Promise

Our promise is to provide the right solution at the right time at the right price to the right person.

How do we deliver our promise?

We must always ask ourselves if our solution is truly serving our customer and keeping our business on the path to providing the best service. There may be times where income has to be deferred whenever an action would violate the trust our promise creates.

Values

We value integrity, transparency, innovation, and teamwork.

Integrity

Providing honest, ethical service that truly best serves the customer collectively is the best pathway to continued success.

Transparency

Both internally and externally, Brandenburg Plumbing will be an open book. We will share openly, whether that be from processes, pricing, facilities, and more.

Innovation

Always research industry correlates but never stop there. Always seek a way to do it better, even if it's an outside the box solution.

Teamwork

We spend a huge amount of our time at work. So the more that time doesn’t feel like “work,” the better. We can be serious, without taking ourselves too seriously. We strive to put what’s right for the team first.